أُوْلَئِكَ الَّذِينَ اشْتَرُوُاْ الضَّلاَلَةَ بِالْهُدَى فَمَا رَبِحَت تِّجَارَتُهُمْ وَمَا كَانُواْ مُهْتَدِينَ
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سورة البقرة
(2/16) These are they who have purchased Misguidance for Guidance, so their commerce did not bring any gain and they had not attained Guidance.
Surah Al-Baqarah